Markup Calculator

Set a selling price using your cost and desired markup.

Suggested selling price

$0.00
Profit per item$0.00
Profit margin0.00%
Total sales$0.00

Markup versus margin

Markup is profit divided by cost. Margin is profit divided by selling price. A 40% markup does not equal a 40% profit margin.

Business Guide

What Is the Markup Calculator?

Calculate selling price from cost and desired markup, or find current markup and margin.

Use this guide to enter the correct information, understand the result, compare realistic scenarios, and continue with related tools.

How to Use the Markup Calculator

  1. Enter or select Item cost ($) using the unit shown beside the field.
  2. Enter or select Desired markup (%) using the unit shown beside the field.
  3. Enter or select Quantity using the unit shown beside the field.
  4. Enter or select Additional fixed cost ($) using the unit shown beside the field.
  5. Select Calculate, or review the live result if the calculator updates automatically.
  6. Change one input at a time to compare another realistic scenario.

Information You May Need

  • Item cost ($): use the best available value and confirm the unit before calculating.
  • Desired markup (%): use the best available value and confirm the unit before calculating.
  • Quantity: use the best available value and confirm the unit before calculating.
  • Additional fixed cost ($): use the best available value and confirm the unit before calculating.

Understanding Your Result

Use the result to compare cost, revenue, margin, productivity, or break-even scenarios. The quality of the estimate depends on using complete and current business data.

Review the units and assumptions before using the result. When the answer affects a purchase, project, health choice, financial commitment, or technical decision, compare more than one scenario.

Practical Example

Start with current costs and sales assumptions, calculate the result, then test a conservative and an optimistic scenario. This shows how sensitive the decision is to changing inputs.

Helpful Tips

  • Use current costs and conservative assumptions.
  • Compare several scenarios before committing resources.
  • Review both the calculated result and the assumptions behind it.

Common Mistakes to Avoid

  • Leaving out overhead, fees, or taxes.
  • Using revenue when the formula requires profit.
  • Relying on only one best-case scenario.

Frequently Asked Questions

What does the Markup Calculator do?

Calculate selling price from cost and desired markup, or find current markup and margin.

How accurate is this calculator?

The formula uses the values you enter. Accuracy depends on correct inputs, consistent units, realistic assumptions, and whether the calculator matches your situation.

Can I compare different scenarios?

Yes. Change one input at a time and calculate again to see which value has the greatest effect on the result.

Should I round the inputs?

Use the most accurate inputs available and round the final result only as much as your decision or project requires.

Recommended Resources

Relevant approved products and services for this topic will appear here when available.

This calculator provides planning estimates and is not accounting, legal, or tax advice.

Content reviewed: July 2026 · Simple Calculator Tools Editorial Team